Welcome to Pursuing Private Practice

Click here to register for $697 or 2 pay option of $375

Make the Dream of Being Your Own Boss a Reality

Build the Private Practice of Your Dreams!

Hi, I’m Jennifer McGurk, Registered Dietitian Nutritionist, and a successful private practice business owner.

I created the Pursuing Private Practice Masterclass e-course to help you go from newbie to CONFIDENT BUSINESS OWNER or, if you already have your own business, TAKING IT TO THE NEXT LEVEL.

This e-course is designed to show you how to start a private practice, grow it into a successful business, and be in charge of your own career destiny. There will be plenty of support along the way!

My special invitation for you!


If You're a Newbie...

Have you thought about starting a practice... but have no idea where to begin? You're probably overwhelmed with all you think you need to do. You're also scared to leave your full-time job for fear of the unknown.

Move From Employee to Employer

Are you tired of working for someone else? You’re not alone. So many counseling professionals feel stuck in their day jobs. They’re craving more flexibility and control over how their career looks and feels. They desire financial freedom where they can set their own hours. For most professionals, having their own business means they can select their dream clients, and, at the same time, make a meaningful impact in the lives of those clients.

If You Have A Business, But Want More...

Even those with established businesses know they can never stop learning. To be at the peak of your game means you need all the latest technology, the current education, and the tricks of the trade.

If these are things you want for yourself, now is the opportunity to take control over your own destiny!

I know how you feel, I’ve been there.

Sadly, healthcare professionals such as dietitians, nutritionists, therapists, and personal trainers get NO TRAINING on owning a business.

You may be the best clinician in your field, but to have your own business requires you to be business-savvy to succeed.

A lot of us with businesses had to figure it all out along the way, cobbling together bits of information found on the internet or gleaning words of wisdom from colleagues. We spent countless hours and dollars trying to get what we thought was the right information before we felt ready to take the plunge. I don’t want to see you go through this when there is an easier way, information I wish I had had when I first got started.


The Pursuing Private

Practice Masterclass


When you sign up for this e-course, you get an expert guiding you through every step of the process. This program will show you exactly how to become that CONFIDENT BUSINESS OWNER.

“You can live the life you want

and have the business of your dreams!”

The Pursuing Private Practice Masterclass is a comprehensive online learning platform.



Not only does this course provide you with 10 Modules on everything from business basics to branding to networking, but you also get a workbook to brainstorm and create action plans for your own private practice.

You can learn at your own speed and your own schedule. This course will generally take someone 8 hours to complete, start to finish. But all along the way, we’re available to make this journey easy for you.

A Sampling of What's Covered:

  • How to map out your vision for your dream career
  • How to legally set up your business
  • All things related to the BUSINESS PLAN!
  • How to set up your office for efficiency
  • How to brand yourself and your business
  • How to effectively market yourself to get your ideal clients knocking down your door
  • How to network, advertise, and grow your business
  • How to balance your work and personal life

And so much more!

The best part is that you get to take this course at your own pace - and you will own the content forever. That's right, you will have unlimited access to the online learning platform forever!


What is Covered?



If you sign up for the Pursuing Private Practice Masterclass, you will receive electronic copies of the Pursuing Private Practice book series- even more detailed information on starting and growing the practice of your dreams! Hyperlinks are included for easy access to websites that you will need. The books are emailed to you after you pay for the course and confirm your email address.

An invitation to join the private Pursuing Private Practice Masterclass Facebook Group Community. This is a closed group to allow for personalized support with issues in private practice. It's an easy place to ask questions, plus get extra tips on business-related topics. When you join the confirmation link will be sent to you!


The Pursuing Private Practice Masterclass is 1 year old! We launched May 8th of last year and I have recently updated the program with new training modules, resources and a very special addition of a LIVE monthly group call where you can “Ask Me Anything”.

If you are struggling to make your own practice work or thinking of taking the leap to open your own practice, or trying to reach the next level, then keep reading because this special sale is not one to be missed.


  • New training module on Virtual Counselling
  • Updated information in the current modules
  • New resources to support you
  • Initial assessment form templates (these will save you a ton of time)

AND most importantly, time with ME! You will get in on the brand new Live Monthly calls (10 in total spaced over the next 12 months) where you can ask me anything!

If you are ready to take action SIGN UP NOW!!

When I found Jennifer and her e-course, the Pursuing Private Practice Masterclass, my confidence was at an all-time low. I was in the middle of a very extended (3 children in 4 years) full time maternity leave and the more that time went on, the more confidence I seemed to lose in my professional capabilities. I was in touch with an increasing pressure to be back in work but could not find employment opportunities that offered me the flexibility I needed in order to continue being the primary care giver for my children.

Jennifer’s e-course was easy to sign up to for a number of reasons for me; its aims were made clear; I knew before I signed up what I was getting. That transparency and simplicity felt comforting to me. The cost of the course felt appropriate. I could do it from home at my own pace. And I would be getting CEU credits.

The content and pace of the course were pitched perfectly for me. I was able to complete the course over the summer with three children at home with me the entire time. It was not intense and I knew I was being supported with whatever I could manage. I was literally able to listen to the classes each week as I parented and then in the evenings I would tap into the facebook group for extra support and connection with others.

Jennifer was very present and accessible throughout and has been a continued source of support since the course ended. There’s something so personable about Jennifer; no questions feel stupid, yet her expertise both clinically and in terms of business prowess is palpable. It’s been stimulating to have intelligent discussion too. I’ve called her several times and she has always made time to speak with me.

The facebook group was in some ways the best bit about the course. It was a quick and easy way to communicate and connect with colleagues. You know, when something feels so urgent that it can’t wait and you just want opinions or answers or support and a chance to think out loud with like-minded people.

A year ago today I was in labor with my third child. Who knew that one year on I would be a small business owner in part time private practice!

-Bethan Fang MBACP, RD

Supervision with Jennifer has been so beneficial in my growth as a practitioner and business owner. Jennifer is knowledgeable in both the clinical and business side of private practice and was willing to talk through anything from case studies to business logistics. Since working with Jen, I've not only gained confidence in my counseling skills but have also seen an increase in my revenue. Her warm personality and ability to think outside the box is very motivating. I'd highly recommend Jennifer as a supervisor and business coach!

I'd highly recommend the PPP course for anyone considering or just starting out in Private practice. It is self-paced and covers everything you need to know to get started. It's helpful to refer back to specific modules and the handouts really helped me narrow my focus. It's also nice to connect and bounce ideas off of others in the Facebook group. Such an amazing resource!!!

-Angela Dobrzykowski

Good morning! I just wanted to drop in and say THANK YOU THANK YOU THANK YOU for all your guidance. The RD Entrepreneur Symposium back early this year was the first step for me to start seriously considering a private practice, and since then, my whole career trajectory has shifted! Your Pursuing Private Practice Masterclass then built on my confidence and knowledge base, and now, I am excited to say, I am about to leave my FT job to start pouring more into my PP. I have reached a place in my practice where I don't have really any room for more clients, and I cannot market/advertise (not wanting to ruffle feathers at my FT job), so I'm excited (and of course slightly terrified) for the future. None of this would have been possible if I hadn't learned the steps and gained the confidence from mentors like you! Thank you so much!!

-Private (because she's leaving her job wahoo!!!)

Great, I'm super interested!

How much does this cost?

Get the e-course for just $697 or the two pay option of $375!

This course is offered to all healthcare professionals.

For Registered Dietitians, this e-course has been approved for 8 CEU credits by the Commission on Dietetic Registration.

If you have any questions about this course please contact jennifer@eatwithknowledge.com or 845-535-9092. Thanks!

Welcome to Pursuing Private Practice

Enroll now for $697 or a 2 pay option of $375